Senior Paid Search Specialist
New
B
BarkleyOKRPDigital Marketing
RemoteFull-TimeSenior
Salary60,000 - 85,000 USD per year
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Job Details
- Experience
- 2+ years
- Required Skills
- Microsoft ExcelGoogle Sheets
Requirements
- 2+ years of hands-on experience building and managing paid search campaigns in a fast-paced agency or marketing environment.
- Mastery of Google Ads and Bing Ads platforms.
- Proficiency with SEM reporting and third-party analytics tools such as GA4 and Adobe.
- Experience managing data feeds and shopping campaigns.
- Mastery of Excel/Google Sheets, PowerPoint/Google Slides, and Microsoft Word/Google Docs.
- Strong analytical and creative problem-solving skills.
- Excellent communication and storytelling abilities to convey data-driven insights.
- Adaptability to evolving and ambiguous situations.
- Certification in Google AdWords or the ability to obtain it.
Responsibilities
- Manage paid search campaigns and budgets in Google Ads, Bing Ads, and the proprietary Deep Search tool.
- Independently oversee campaign structures, keyword research, and ad copy to meet and exceed client goals.
- Monitor spend and revenue targets, proactively recommending adjustments to ensure performance alignment.
- Produce regular and ad hoc client-facing reports, identifying trends and performance insights.
- Lead strategic planning and testing roadmaps in collaboration with Supervisors and Directors.
- Serve as the primary point of contact for clients, leading calls and maintaining professional relationships.
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