Senior Director, Paid Social
New
W
WpromoteDigital Marketing
Remote, United StatesFull-TimeDirector
Salary$142,000 - $160,000
Apply NowOpens the employer's application page
Job Details
- Experience
- 9+ years
- Required Skills
- Google AnalyticsMicrosoft ExcelPowerPointGoogle WorkspaceAsana
Requirements
- 9+ years of experience in paid media advertising, specifically media planning/buying in paid social within an agency environment.
- Minimum of 3–4 years of staff management experience with career development and mentoring.
- Both performance marketing and brand marketing/planning experience.
- Strong fluency with measurement approaches such as incrementality testing, MMM, and server-side/CAPI integrations.
- Experience with data analytical tools such as Google Analytics and Adobe Analytics.
- Working knowledge of the platform partner ecosystem and broader ad tech landscape.
- Expert working experience in Google Suite, Excel, PowerPoint, and Asana.
- Strong experience building and articulating full-funnel, growth marketing initiatives for a diverse range of clients and verticals (ecommerce/retail and lead gen preferred).
- Excellent oral, written, and interpersonal skills.
- Experience contributing to new business pitches, strategic audits, or account growth planning.
Responsibilities
- Manage a team of 2–5 Director and Associate Director level leaders, with primary responsibility for client retention and growth within your group, profitable management of your group's resources and P&L.
- Oversee multiple key client accounts, providing executive leadership, business strategy, and leading innovation conversations across your group's book of business.
- Champion full-funnel measurement modernization (incrementality testing, MMM, and platform partner adoption) and AI-assisted workflows across your group.
- Provide annual performance reviews, in-depth monthly check-ins, and customized professional development plans for direct reports.
- Maintain the ability to train and coach account teams on paid social fundamentals—media planning, campaign building and optimization, reporting, and platform nuances.
- Assist the sales team on audits, decks, and pitches for prospective clients.
- Report directly to the Head of Paid Social on key client service pillars including growth, retention, and new business.
- Strengthen strategic partnerships with key social platforms to drive innovation and client growth.
View Full Description & ApplyYou'll be redirected to the employer's site
