Senior Lifecycle & Retention Growth Strategist
New
P
PairedDTC Ecommerce
Colombia. Brazil. Argentina. Romania. Poland. BulgariaFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- Data AnalysisCRM
Requirements
- 5+ years of experience in lifecycle marketing, retention marketing, CRM, growth marketing, email/SMS marketing, subscription growth, or a closely related field.
- Strong understanding of DTC/ecommerce, consumer, subscription, or digital businesses and how customer retention contributes to revenue and profitability.
- Proven experience using data to make strategic marketing or growth decisions.
- Strong experience with lifecycle marketing platforms such as Klaviyo or comparable CRM/marketing automation tools.
- Hands-on understanding of customer segmentation, automated journeys/flows, retention programs, experimentation, and performance optimization.
- Experience owning measurable business outcomes such as revenue, retention, churn, LTV, conversion, or subscription growth.
- Strong analytical skills and the ability to translate performance data into clear recommendations and next actions.
- Comfortable working directly with clients, founders, CMOs, or senior stakeholders and communicating recommendations with confidence.
- Strong project ownership and organizational skills, with the ability to manage multiple priorities.
- Able to work cross-functionally and direct or collaborate with creative, project management, development, and marketing teams.
- Strong written and verbal English communication skills suitable for client-facing work.
Responsibilities
- Own lifecycle and retention strategy across email, SMS, subscription, and other customer touchpoints based on business needs.
- Analyze customer, campaign, retention, and revenue data to identify opportunities and determine what should be tested or optimized.
- Develop and execute experiments around offers, messaging, segmentation, customer journeys, subscription conversion, retention, and lifecycle engagement.
- Build and optimize lifecycle programs, including campaigns, automated flows, onboarding, post-purchase, winback, and cancellation/save journeys.
- Translate data and customer behavior into clear strategic recommendations and actionable plans.
- Own performance against key business outcomes such as revenue, retention, customer lifetime value, subscription take rate, and churn.
- Work directly with clients, founders, or senior stakeholders to present performance, recommendations, and strategic priorities.
- Lead and coordinate cross-functional teams including copywriters, designers, project managers, and developers.
- Provide clear briefs, direction, feedback, and quality control to ensure execution aligns with strategy and brand requirements.
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