Performance Marketing Manager (Growth & Lifecycle)
New
L
LumiMedsTelehealth
Remote (Preferred candidates based in the U.S., Europe, or South America), Availability to work U.S. business hoursFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Professional-level English
- Experience
- 5+ years
- Required Skills
- Data Analysis
Requirements
- 5+ years of experience in performance or growth marketing.
- Proven hands-on expertise with Google Ads (Search, PMax, YouTube), Meta Ads, Reddit Ads, TikTok Ads, Microsoft Ads, App Lovin, and Ad Roll.
- Strong CRO (Conversion Rate Optimization) mindset and ability to drive testing strategy.
- Experience building and managing lifecycle automations via tools like Klaviyo, Attentive, or Postscript.
- Demonstrated ability to operate in a high-ownership startup environment.
- Professional-level English communication skills.
- Availability to work U.S. business hours.
- Understanding of advertising restrictions related to healthcare, medical claims, and regulated products.
- Experience in telehealth, healthcare, or regulated products is preferred.
- Experience with subscription-based business models is strongly preferred.
Responsibilities
- Manage and scale paid acquisition budgets across Google, Meta, Reddit, TikTok, Microsoft, App Lovin, and Ad Roll.
- Optimize key performance metrics including CAC, ROAS, CVR, AOV, and LTV.
- Conduct structured A/B testing across ad creative, copy, funnels, and landing pages to improve conversion.
- Ensure all marketing activities comply with healthcare, medical, and platform-specific advertising regulations.
- Build and manage lifecycle marketing engines including SMS and email automation, abandoned cart flows, and subscription retention campaigns.
- Develop reporting dashboards and analyze attribution to inform budget allocation and subscription economics.
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