Senior Program Director, Strategic Communications
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WorkMoney, Inc.Nonprofit Advocacy
United StatesFull-TimeSenior
Salary150,000 - 170,000 USD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- Stakeholder management
Requirements
- 8+ years of progressive experience in communications, with significant experience in earned media, media relations, or public relations
- Demonstrated ability to develop and execute proactive and reactive earned media strategies
- Strong track record of building and maintaining relationships with journalists and influential voices across traditional, digital, and emerging media
- Exceptional writing, messaging, and storytelling skills with the ability to translate complex information into clear, persuasive narratives
- Ability to move effectively between strategic thinking and hands-on execution
- Strong judgment and ability to navigate sensitive, high-profile, or fast-moving communications situations
- Experience collaborating effectively across functions and building relationships with stakeholders at all levels
- Demonstrated experience managing staff, external communications consultants, agencies, or other partners
- Proven self-starter who is highly organized, detail-oriented, and capable of managing multiple priorities
- Proficiency with media relations, monitoring, and distribution platforms such as MuckRack, Cision, or PR Newswire
Responsibilities
- Partner with leadership to develop, refine, and execute earned media strategies that advance organizational priorities, brand, and mission
- Build and strengthen the processes, materials, tools, and infrastructure needed to build and scale WorkMoney’s in-house earned media capabilities
- Translate complex organizational priorities, campaigns, and programmatic work into clear, compelling messaging and narratives for external audiences
- Develop and execute media strategies and pitches for priority campaigns, organizational moments, and WorkMoney spokespeople
- Identify and respond to timely media opportunities, emerging issues, and external developments
- Build, maintain, and deepen relationships with journalists and influential voices across digital and emerging media
- Proactively identify strategic opportunities across evolving media formats, including podcasts, newsletters, Substacks, and other emerging platforms
- Prepare and advise spokespeople ahead of media engagements, including developing messaging, talking points, and briefing materials
- Manage communications consultants and external partners, establishing clear expectations and coordinating shared deliverables
- Refine and steward evergreen brand language and core organizational messaging to ensure a consistent voice
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