- Partner with leadership to develop, refine, and execute earned media strategies that advance organizational priorities, brand, and mission
- Build and strengthen the processes, materials, tools, and infrastructure needed to build and scale WorkMoney’s in-house earned media capabilities
- Translate complex organizational priorities, campaigns, and programmatic work into clear, compelling messaging and narratives for external audiences
- Develop and execute media strategies and pitches for priority campaigns, organizational moments, and WorkMoney spokespeople
- Identify and respond to timely media opportunities, emerging issues, and external developments
- Build, maintain, and deepen relationships with journalists and influential voices across digital and emerging media
- Proactively identify strategic opportunities across evolving media formats, including podcasts, newsletters, Substacks, and other emerging platforms
- Prepare and advise spokespeople ahead of media engagements, including developing messaging, talking points, and briefing materials
- Manage communications consultants and external partners, establishing clear expectations and coordinating shared deliverables
- Refine and steward evergreen brand language and core organizational messaging to ensure a consistent voice