Paid Media Manager
T
TerraDigital Marketing
Remote (U.S.)Full-TimeManager
Salary90,000 - 130,000 USD per year
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Job Details
- Required Skills
- Data AnalysisFigmaA/B testing
Requirements
- Deep experience managing and optimizing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads.
- Agency experience working with B2B clients with an understanding of longer sales cycles and lead quality.
- Confident in owning paid media strategy end-to-end across multiple client accounts.
- Skilled in audience targeting, bid strategy, budget allocation, and A/B testing.
- Highly analytical with the ability to use performance data (CTR, CVR, CPA) to guide decisions.
- Proven ability to manage several clients simultaneously and navigate shifting priorities.
- Clear communication skills with experience translating performance data into client-ready insights.
- Experienced in building reporting decks, ideally in Figma.
- Proactive mindset with experience building or improving internal documentation and processes.
- Curiosity about AI and automation with an interest in applying new tools to improve campaign performance.
- Experience with Demandbase, Reddit, or Taboola is a plus.
Responsibilities
- Own paid media strategy and execution across a portfolio of B2B clients, ensuring campaigns align with client goals and KPIs.
- Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other relevant platforms.
- Continuously monitor performance and make data-driven optimizations to improve efficiency and results.
- Develop and test audience strategies, creative approaches, and landing page hypotheses to drive growth.
- Manage budgets and pacing to ensure spend is aligned with performance and client expectations.
- Build clear, insight-driven reports and presentations that communicate results and next steps to clients.
- Partner closely with internal teams across strategy, analytics, and creative to deliver integrated campaigns.
- Ensure proper tracking and attribution, including UTM structure, conversion tracking, and platform setup.
- Experiment with AI tools and workflows to streamline recurring tasks like reporting, QA checks, and performance analysis.
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