Paid Media Specialist
New
I
iLawyer MarketingDigital Marketing
United StatesFull-TimeMiddle
Salary$50,000 - $60,000
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Job Details
- Experience
- 1 - 2 years
- Required Skills
- Google AnalyticsLead GenerationBudget management
Requirements
- 1-2 years of paid media experience in an agency environment.
- Familiarity with paid media platforms including Google Ads, Bing Ads, and social media advertising.
- Experience managing and scaling ad budgets including forecasting, pacing, and performance reporting.
- Understanding of lead generation funnels and conversion optimization.
- Ability to translate campaign metrics into actionable recommendations using tools like Google Tag Manager and Google Analytics 4.
- Strong written and verbal communication skills for client and internal collaboration.
- Exceptional organizational and time management skills to handle multiple projects and deadlines.
- Demonstrated commitment to staying current with industry trends and emerging ad formats.
- Legal marketing experience preferred.
- Client-facing experience preferred.
Responsibilities
- Create, manage, and optimize paid media campaigns for legal industry clients on Google, Bing, Meta, and other networks.
- Monitor campaign pacing to prevent under or over-delivery of ad spend.
- Report performance metrics and provide strategy recommendations to stakeholders.
- Conduct competitive research to position clients ahead of competitors.
- Perform keyword research and develop ad copy to support campaign objectives.
- Collaborate with internal teams on innovative campaign strategies.
- Provide support to the Paid Media Director with daily management and ad hoc projects.
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