Head of Growth (Paid Media)
B
BM DigitalDigital Advertising
Source API remote eligibility restrictions: United StatesFull-TimeManager
Salary$150,000 – $300,000 USD total annual compensation, including base salary, performance bonus, and equity
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Job Details
- Experience
- 6–10 years in paid digital advertising
- Required Skills
- Data AnalysisBudget management
Requirements
- 6–10 years of experience in paid digital advertising.
- Proven track record of scaling Meta accounts beyond $100k/day.
- Deep structural understanding of Meta's algorithm (creative fatigue, cost control, audience saturation, CPM dynamics).
- Experience managing large Meta budgets for DTC e-commerce brands.
- Ability to analyze campaign architecture and budget scaling.
- Analytical rigor with the ability to make fast, decisive decisions.
- Strong communication skills for interacting with clients, leadership, and teams.
- Experience managing high-growth consumer brand accounts.
Responsibilities
- Own growth strategy across a portfolio of high-growth DTC client brands.
- Scale Meta ad spend to six figures per day efficiently.
- Lead a team of paid media analysts and creative strategists.
- Develop full-funnel paid media strategy across Meta, Google, and TikTok.
- Diagnose and resolve performance issues across creative, audience, offer, and landing pages.
- Drive creative strategy in collaboration with the creative team.
- Manage senior client relationships and lead difficult strategic discussions.
- Mentor and develop junior analysts and strategists into independent operators.
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