Head of Growth (Paid Media)
B
BM DigitalDigital Marketing
Source API remote eligibility restrictions: United StatesFull-TimeManager
Salary$150,000 – $300,000 USD total annual compensation, including base salary, performance bonus, and equity
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Job Details
- Experience
- 6–10 years
- Required Skills
- Data Analysis
Requirements
- 6–10 years of experience in paid digital advertising.
- Demonstrable track record of scaling Meta accounts beyond $100k/day.
- Meaningful experience managing large Meta budgets for DTC e-commerce brands.
- Deep structural understanding of Meta's algorithm, including creative fatigue and cost control.
- Advanced knowledge of CPM dynamics and campaign architecture.
- Ability to analyze data and make rapid, accountable decisions.
- Strong communication skills for interacting with clients, leadership, and teams.
- Proven ability to manage and mentor junior team members.
Responsibilities
- Scale Meta ad spend to six figures per day when unit economics support it.
- Develop and execute full-funnel paid media strategies across Meta, Google, and TikTok.
- Diagnose performance issues across creative, audience, offer, landing page, and checkout.
- Lead creative strategy and provide strong direction on winning concepts.
- Manage senior relationships with founders of high-growth DTC brands.
- Develop and mentor junior analysts and strategists into independent operators.
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