Paid Media Manager
New
L
Level AgencyPerformance Marketing
Remote - U.S. & Canada OnlyFull-TimeMiddle
Salary65,000 USD - 115,000 CAD per year
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Job Details
- Experience
- 2+ years
- Required Skills
- Microsoft Power BIGoogle AnalyticsTableauLooker
Requirements
- 2+ years of hands-on paid media experience managing paid search and paid social campaigns.
- Strong platform expertise across Google Ads, Meta, and LinkedIn.
- Proven ability to drive outcomes beyond leads, such as MQLs, revenue, and efficiency.
- Experience with Google Analytics (UA & GA4) and Google Tag Manager.
- Strong data fluency with the ability to translate insights into actionable optimizations.
- Experience building reports and dashboards using Looker, Tableau, or PowerBI.
- Familiarity with AI tools such as ChatGPT, Claude, and Perplexity for campaign analysis.
- A mindset that values execution, iteration, and continuous improvement.
- Preferred: Experience in EDU, B2B, or financial services verticals.
- Preferred: Familiarity with programmatic platforms (DV360, Trade Desk, OTT).
- Preferred: Experience with media automation, attribution, or AI-driven optimization.
- Preferred: Experience mentoring or guiding junior team members.
Responsibilities
- Build, launch, and manage campaigns across platforms including Google Ads, Meta, LinkedIn, TikTok, and DV360.
- Optimize campaigns continuously regarding bidding, budgets, audiences, creative, and structure.
- Manage pacing and performance against business-critical KPIs such as MQLs, revenue, and pipeline.
- Analyze performance data to identify trends, inefficiencies, and opportunities for optimization.
- Build performance dashboards and visualizations using tools like Looker, Tableau, or PowerBI.
- Mentor and support Media Analysts in campaign management and troubleshooting.
- Partner with strategy, creative, and analytics teams to align media efforts with business objectives.
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