Paid Social Manager
W
WpromoteDigital Marketing
This position may be performed remotely in most states within the US, with some exclusionsFull-TimeMiddle
Salary70,000 - 85,000 USD per year
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Job Details
- Experience
- 2–3+ years of paid media experience
- Required Skills
- Google AnalyticsMicrosoft ExcelA/B testingGoogle Sheets
Requirements
- 2–3+ years of paid media experience in an agency or in-house environment.
- Hands-on experience building, optimizing, and reporting on paid social campaigns across Meta and at least one additional platform.
- Strong operational fluency with Meta Ads Manager and other platform UIs.
- Familiarity with Google Analytics / GA4 or similar analysis tools.
- Solid skills in Excel and/or Google Sheets.
- Highly detail-oriented with strong QA habits.
- Comfortable working independently in a fast-paced environment.
- Facebook Blueprint certification preferred.
- Experience with Smartly, SQL, or BI tools is a plus.
- Exposure to server-side tracking (CAPI) and incrementality testing is a plus.
Responsibilities
- Formulate full-funnel paid social strategies that tie media decisions to client business objectives.
- Own day-to-day campaign setup, activation, and optimization across platforms including Meta, TikTok, Snap, Reddit, Pinterest, X, and Nextdoor.
- Lead client communications for assigned accounts, including weekly reporting, optimization rationale, and recommendations.
- Translate creative insights into testable hypotheses and partner with Creative leads to iterate on social-first assets.
- Design and run experiments and A/B tests to capture learnings and scale winning tactics.
- Apply strict QA, tagging, and tracking discipline for accurate measurement.
- Build and maintain platform pixel tagging and server-to-server integrations.
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