Copywriter - Paid Social Media Ad Creative
New
X
XometryManufacturing
GeorgiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 4+ years
- Required Skills
- Project ManagementA/B testing
Requirements
- 4+ years of experience writing performance-driven copy for paid and/or organic social media
- Strong portfolio demonstrating high-quality social ad copy and the ability to create clear, compelling messaging from complex concepts
- Excellent English grammar, editing, and messaging skills with the ability to communicate effectively with B2B audiences
- Ability to simplify technical, engineering, or complex manufacturing concepts into engaging social-first messaging
- Familiarity with major social platforms, advertising formats, and creative specifications
- Understanding of A/B testing and paid social performance metrics such as CTR, CPA, and ROAS
- Experience using AI tools and the ability to build Claude Skills or comparable custom AI workflows
- Demonstrated project management, organization, and prioritization skills
- Strong cross-functional communication and collaboration skills
- Ability to take ownership from creative brief through published ad and performance iteration
Responsibilities
- Write high-performing ad copy for paid social platforms including Meta, LinkedIn, and beyond across both Xometry and Thomas
- Develop headlines, captions, CTAs, and copy variations designed for A/B testing
- Translate complex engineering and manufacturing concepts into clear, compelling, social-first messaging
- Partner with designers and media buyers to align copy with visuals and campaign objectives
- Collaborate with Product, Content, and Lifecycle Marketing to ensure social messaging aligns with broader campaign strategy and brand voice
- Iterate quickly on copy based on performance data and testing results
- Apply a data-informed approach to copy development, testing, and optimization
- Build and use Claude Skills or comparable custom AI workflows to accelerate copy production
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