Social Media Scaler
New
M
Maids.ccHome Services
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- Data AnalysisA/B testing
Requirements
- Proven track record of growing at least one social page from low to significant scale.
- Deep, hands-on understanding of how Facebook, Instagram, TikTok, and LinkedIn algorithms work organically.
- Experience leading or managing a small creative team.
- Strong instinct for hooks and ability to earn attention.
- Experience building and running structured content calendars across multiple accounts.
- Ability to brief, review, and give clear creative direction to videographers, designers, and writers.
- Analytical mindset and experience with performance dashboards.
- Experience designing content tests with clear hypotheses, variables, and outcome measurement.
- Understanding of virality mechanics including shareability and trend-jacking.
- Excellent written communication in English.
Responsibilities
- Own the end-to-end performance of 10–15 social pages across Facebook, Instagram, TikTok, and LinkedIn.
- Build, manage, and develop a team of 3–4 content creators and social media coordinators.
- Develop and maintain a structured monthly content calendar tailored to each market.
- Craft and iterate on hooks, formats, and creative concepts to drive organic reach.
- Research and apply platform algorithm changes to maintain and grow distribution.
- Design and run structured A/B content tests and document learnings.
- Localise content strategy by market including tone, language, and cultural references.
- Identify and brief UGC opportunities and creator collaborations.
- Track, analyse, and report weekly on performance metrics.
- Collaborate with the CMO and paid media team to ensure messaging alignment.
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