DTC Performance Marketing Specialist

LifelyEcommerce

Melbourne, Australia, Meaningful availability during Australian working hours.Full-TimeMiddle

Salary not disclosed

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Job Details

Direct hands-on experience owning and scaling Meta Ads for DTC physical-product ecommerce brands.
Personal ownership of at least AUD 50,000–100,000 in average monthly paid-media spend, or equivalent.
Evidence of DTC purchase-conversion outcomes and budget decisions under real commercial constraints.
Strong understanding of MER, ROAS, CAC/CPA, AOV, gross margin, contribution margin, conversion rate, and profitability.
Strong creative-performance judgment across hooks, angles, personas, offers, formats, fatigue, and iteration.
Practical experience using AI for analysis, automation, reporting, research, or workflow improvement.
Ability to manage multiple brands and markets concurrently without losing commercial or customer context.
Meaningful availability during Australian working hours.

Own paid-growth strategy and hands-on Meta execution across multiple DTC brands and countries.
Allocate and scale budget based on contribution margin, MER, CAC/CPA, AOV, conversion rate, stock, discounting, freight, and refund risk.
Build disciplined testing systems across campaigns, audiences, creative, offers, landing pages, and funnel stages.
Turn creative-performance data into stronger hooks, angles, personas, formats, offers, and briefs.
Adapt budgets, channel mix, offers, and creative strategy to each market rather than applying one global template.
Build AI-assisted workflows for analysis, reporting, research, creative classification, briefing, and repeatable decision-making.
Create concise daily and weekly reporting that ends with decisions: Scale, Fix, Hold, or Cut.
Work closely with creative, ecommerce, product, finance, and operations to align growth decisions with business goals.

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