Marketing, eCommerce & CRO Specialist
L
LifelyE-commerce Retail
Australia. MalaysiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Artificial Intelligence
Requirements
- Strong background in e-commerce, specifically with Shopify Plus.
- Proven experience in marketing, CRO, UX, and website optimization.
- Strong understanding of AI tools such as ChatGPT, Claude, and AI agents for workflow automation.
- Experience managing marketing tools like Meta Ads, Google Ads, Klaviyo, GA4, PostHog, Hotjar, and Triple Whale.
- Proficiency in operational tools including Figma, Notion, Airtable, n8n, Zapier, and Make.
- Basic knowledge of HTML, CSS, Shopify theme structure, and SEO schema.
- Experience working with developers on website deployment and QA.
- Ability to scale campaigns across multiple markets.
- Excellent communication skills with the ability to bridge strategy and execution.
- Strong project ownership and discipline to manage multiple priorities.
Responsibilities
- Build and implement AI-powered marketing and e-commerce workflows to improve team efficiency.
- Manage Shopify website updates, landing pages, and campaign pages to optimize customer journeys.
- Lead the full CRO lifecycle from identifying hypotheses to launching, measuring, and reporting on tests.
- Collaborate with developers to brief website changes, perform QA, and ensure quality deployments.
- Support marketing campaigns across Meta, Google, email, and SMS channels.
- Build reports and dashboards to analyze marketing, product, and customer performance.
- Maintain a clear CRO roadmap and ensure high-standard documentation and SOPs.
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