Senior Marketing Specialist
C
Coin Market Cap LtdFintech / Tech
Global / Hong Kong / Singapore / Kuala Lumpur / Penang / TaipeiFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5–8 years
- Required Skills
- Project ManagementArtificial IntelligenceBudget management
Requirements
- 5–8 years of experience in technology, financial services, or fintech companies, with at least 2 years in a marketing specialist role.
- Demonstrated ability to contribute to growth metrics such as web traffic, leads, client conversions, or revenue generation.
- Demonstrated ability to use AI to improve work efficiency.
- Familiarity with managing multi-brand or multi-audience product portfolios and basic understanding of conversion funnels.
- Experience supporting budget management and making data-informed recommendations on marketing program trade-offs.
- Strong project management skills with keen attention to detail and ability to juggle multiple priorities.
- Experience engaging with user or developer communities to support technology adoption.
- Comfortable working in a remote-first environment with diverse, distributed teams.
- Collaborative mindset with the ability to communicate effectively with senior stakeholders.
- Ability to tap into a professional network to support business objectives and team scaling efforts.
Responsibilities
- Assist in defining marketing objectives in collaboration with senior leadership, translating high-level goals into actionable plans.
- Support the execution of marketing strategies and tactics on a quarterly and annual basis, ensuring timely delivery and quality output.
- Coordinate with business unit marketing leads and local/community management teams to help expand the addressable market for our products and the overall ecosystem.
- Contribute to a data-driven culture by managing project workflows across social media, web, chat, content, and video channels, tracking performance and identifying areas for improvement.
- Partner with Brand and PR teams to develop and maintain a consistent, compelling narrative about the company's role in the decentralized web.
- Help manage a portfolio of products across multiple brands and customer segments, supporting campaign planning and budget tracking.
- Leverage your professional network and industry knowledge to support business development and team growth as needed.
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