Sr. Product Marketing Manager
New
L
Lone WolfReal Estate Technology
United States (Remote)Full-TimeSenior
Salary145,000 - 165,000 USD per year
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Job Details
- Experience
- 5 to 8 years
Requirements
- 5 to 8 years of product marketing experience managing an entire product line.
- Proven experience running structured customer feedback programs (advisory boards, panels, surveys, win/loss analysis).
- Expertise in residential real estate, proptech, or adjacent industries.
- Proven success creating portfolio-level messaging and SaaS pricing models.
- Ability to facilitate discussions with senior customers and translate them into strategic decisions.
- Track record of leading complex product launches through influence and alignment.
- Daily proficiency using AI tools for research and content creation.
- Exceptional and direct writing skills.
- Ability to thrive and build structure in ambiguous environments.
Responsibilities
- Manage end-to-end customer advisory boards, product panels, and survey programs.
- Conduct ongoing competitive research and maintain sales-facing battlecards.
- Synthesize market and customer feedback into actionable insights for product and sales teams.
- Develop clear messaging architectures, buyer personas, and portfolio-level narratives.
- Drive product launches, market segmentation, and pilot programs for new pricing.
- Create comprehensive sales enablement materials and present at industry events.
- Coordinate with content and technology partners to build joint marketing narratives.
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