CRM Manager
New
G
Gypsy CollectiveIGaming
Ukraine. PolandFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English (Upper-Intermediate level or higher)
- Experience
- 3+ years
- Required Skills
- Data AnalysisHTMLCRM
Requirements
- 3+ years of professional experience as a CRM Manager in the gaming industry.
- Strong understanding of key retention metrics and analytical skills.
- Knowledge of personalized communication structures and mechanics.
- Experience building automated and trigger-based campaign flows.
- Proficiency with Customer.io, Braze, Smartico, or similar CRM platforms.
- Copywriting capability and basic HTML skills for email templates.
- Upper-Intermediate or higher level of English proficiency.
- Experience working with Tier 1 markets is considered a plus.
Responsibilities
- Set up, launch, and analyze CRM campaigns, including daily, weekly, themed, and holiday initiatives.
- Create and execute monthly promotional plans.
- Develop and optimize automated communication flows, triggers, welcome-flows, and lifecycle logic.
- Manage multi-channel communications across email, push, SMS, onsite, in-app, and messengers.
- Segment users based on lifecycle stage, gaming activity, and payment behavior.
- Collaborate with designers and content managers to develop campaign creatives and copy.
- Set and track KPIs including OR, CTR, CR, Retention, and Reactivation.
- Work with VIP, Promo, BI, Product, Content, and Support teams to plan quarterly CRM roadmaps.
- Prepare campaign reports, presentations, and integrate player feedback.
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