Director, Demand Generation
S
Second Front SystemsB2B SaaS / Defense
Candidates must reside in one of our approved hiring hubs: DC/Maryland/Virginia, Raleigh/Durham/Chapel Hill, NC, Denver/Colorado Springs, CO, Dallas/Fort Worth, TXFull-TimeDirector
Salary$175K - $185K; $175K – $185K • Offers Equity • Offers Bonus
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Job Details
- Experience
- 8+ years
- Required Skills
- SEO
Requirements
- 8+ years of experience in B2B SaaS demand generation, growth marketing, or integrated revenue marketing.
- Proven track record of generating measurable sales-qualified pipeline and revenue impact.
- Full-funnel demand strategy expertise across digital, lifecycle, events, and integrated campaigns.
- Hands-on experience with paid media strategy, demand systems, and agency management.
- Deep understanding of SEO, AEO, CRO, website performance, and inbound demand strategy.
- Strong analytical mindset with experience tying activity back to pipeline, attribution, and revenue performance.
- Ability to operate in ambiguous, fast-moving startup or scale-up environments.
- Proficiency with modern marketing technology and AI-enabled workflows.
- Experience marketing to enterprise B2B SaaS buyers.
- Excellent cross-functional leadership and communication skills.
Responsibilities
- Own quarterly and annual sales-qualified pipeline targets with clear accountability for revenue contribution, efficiency, and ROI.
- Build and execute an integrated demand generation strategy spanning digital, lifecycle, events, partnerships, ABM, and sales-led programs.
- Drive paid and digital demand strategy across channels including LinkedIn, Google, retargeting, and emerging platforms.
- Own event-driven demand strategy, maximizing pipeline impact across tradeshows, ecosystem events, and partner activations.
- Build and scale SEO, AEO, and content-driven inbound demand programs.
- Lead a disciplined growth experimentation approach across channels to improve conversion and pipeline velocity.
- Develop clear attribution models that connect multi-channel activity directly to pipeline and revenue impact.
- Partner cross-functionally with Sales, RevOps, PMM, and Partnerships to align marketing programs with GTM priorities.
- Manage agency relationships across paid media, SEO, web, and digital programs.
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