Senior Marketing Content Writer, Demand Generation
New
S
SentiLinkFintech Identity Verification
United StatesFull-TimeSenior
Salary$100,000 - $120,000/year + equity + benefits
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Job Details
- Experience
- 5+ years
- Required Skills
- SEOWordPressHubSpotCanvaSEMrush
Requirements
- 5+ years writing marketing content, with the majority of that time in demand generation or growth-focused work.
- Demonstrated experience producing a full campaign kit from a single anchor asset.
- Strong ability to write for a technical B2B audience in a regulated space such as fintech, financial services, risk, payments, or security.
- Ability to turn SME input into compelling copy while maintaining a human voice.
- Experience in a fast-paced, high-growth start-up environment.
- Experience working within an emerging market content team and developing new messages in established markets.
- Experience with marketing automation and popular tools like HubSpot, SEMRush, Canva, and WordPress.
- Background in fraud, identity, credit risk, trust and safety, or lending is preferred.
Responsibilities
- Own execution of the derivative content kit for every campaign end-to-end including landing pages, email and nurture sequences, ad copy, benchmark briefs, webinar abstracts, seller-ready one-pagers, whitepapers, and LinkedIn posts.
- Partner with Demand Generation and Product Marketing to translate campaign messaging into audience-specific copy across verticals, buyer roles, and funnel stages.
- Support event content across industry conferences and SentiLink’s user conference, from pre-show outreach and registration copy through session promotion and post-event follow-up sequences.
- Own the social editorial calendar and publishing, including cadence, queue, creative, and copy.
- Build and maintain the partner proof library including case studies, reference stories, the quote database, and win narratives.
- Develop campaign video content for YouTube with a test-and-refine approach.
- Execute AEO and SEO work across demand gen properties and support the broader search program.
- Measure work against conversion, engaged accounts, raised hands, and sourced pipeline.
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