Vice President - B2B Marketing & Demand Generation
New
T
TillsterRestaurant Technology
Remote (U.S. based – West Coast California Candidates Preferred)Full-TimeVp
Salary$190,000–$225,000 base + equity
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Job Details
- Required Skills
- SalesforceHubSpotCRM
Requirements
- Senior B2B marketing leader with deep demand gen expertise.
- Proven experience as a strategic thinker who can also execute hands-on.
- Demonstrated experience with CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce).
- Confident in managing campaigns that resonate with QSR, hospitality, or enterprise tech audiences.
- Collaborative and data-driven approach to marketing.
- Ability to drive measurable marketing success and build scalable programs.
Responsibilities
- Architect and execute a full-funnel demand generation strategy—from awareness to pipeline acceleration.
- Develop customer-centric programs that make Tillster’s value proposition impossible to ignore.
- Drive lead generation, nurture, scoring, and conversion strategies laser-focused on ROI.
- Launch high-impact digital campaigns, events, and field marketing initiatives that generate buzz and deliver results.
- Partner with sales, product, and leadership to build messaging that breaks through the noise.
- Tell our story through content that educates and inspires, including white papers, case studies, and videos.
- Own and optimize the marketing tech stack, including CRM, automation tools, and analytics platforms.
- Lead the sales development strategy and ensure seamless alignment between marketing and sales.
- Oversee PR and media strategy, manage agency relationships, and lead presence at tradeshows and industry events.
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