Demand Generation & Marketing Operations Manager
New
F
Funnel Leasing Inc.Proptech SaaS
Work from anywhere in the U.S.Full-TimeManager
Salary130,000 - 150,000 USD per year
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Job Details
- Experience
- 3-5+ years
- Required Skills
- Data AnalysisSalesforceHubSpot
Requirements
- 3-5+ years of experience in marketing operations, RevOps, or demand generation.
- Hands-on ownership of marketing automation platforms, specifically HubSpot.
- Demonstrated experience integrating marketing automation with Salesforce.
- Proven track record of building lead/account scoring models and automated nurture workflows from scratch.
- Experience managing organic email and LinkedIn campaigns including account-based targeting.
- Background in B2B SaaS with long sales cycles and multiple buying-committee stakeholders.
- Strong analytical skills with the ability to build and interpret pipeline performance reports.
- Ability to operate independently in an ambiguous environment.
- Clear communication skills with the ability to shape tactics and strategy.
- Comfortable with up to 10% travel.
Responsibilities
- Segment and prioritize a target list of ~1,800 accounts into tiers and personas.
- Build and execute reactivation campaigns for previously engaged accounts.
- Partner with the events team to plan and track pre- and post-event campaigns.
- Repackage existing thought leadership, podcasts, and event content into structured nurture sequences.
- Execute account-based marketing (ABM) plays using organic and outbound channels like email and LinkedIn.
- Own HubSpot and Salesforce administration including lead/account scoring, routing rules, and data hygiene.
- Design and maintain campaign and channel attribution reporting to connect activity to pipeline and revenue.
- Define MQL/SQL criteria with Sales leadership and monitor lead handoff quality.
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