- Serve as the go-to positioning authority across Product Marketing, Product Management, Engineering, Designers, and Mission Success to translate customer and market insights into evidence-based product messaging and roadmap recommendations.
- Build hands-on technical assets—including proofs of concept, architecture diagrams, and live demo environments—to establish credibility with technical decision-makers.
- Drive product launches as an integrated system, sequencing field enablement, technical demos, TCO analyses, solution briefs, and digital content against defined readiness and performance metrics.
- Monitor the competitive landscape and equip sales and engineering teams with actionable battlecards, technical objection handling, and product positioning frameworks.
- Partner with broader Marketing to power demand generation campaigns with technically accurate, high-value assets, including research reports and technical white papers.
- Champion 2F’s technical story in analyst briefings, trade shows, customer advisory boards, and industry forums to drive pipeline growth and product adoption.