- Own quarterly and annual sales-qualified pipeline targets with clear accountability for revenue contribution, efficiency, and ROI.
- Build and execute an integrated demand generation strategy spanning digital, lifecycle, events, partnerships, ABM, and sales-led programs.
- Drive paid and digital demand strategy across channels including LinkedIn, Google, retargeting, and emerging platforms.
- Own event-driven demand strategy, maximizing pipeline impact across tradeshows, ecosystem events, and partner activations.
- Build and scale SEO, AEO, and content-driven inbound demand programs.
- Lead a disciplined growth experimentation approach across channels to improve conversion and pipeline velocity.
- Develop clear attribution models that connect multi-channel activity directly to pipeline and revenue impact.
- Partner cross-functionally with Sales, RevOps, PMM, and Partnerships to align marketing programs with GTM priorities.
- Manage agency relationships across paid media, SEO, web, and digital programs.