Product Marketing & GTM Lead
New
P
PavagoB2B SaaS
United States, Flexible with overlap for U.S. business collaborationFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4–8 years
- Required Skills
- SaaSCRM
Requirements
- 4–8 years of experience in product marketing, demand generation, growth marketing, or GTM strategy.
- Proven experience as an early GTM hire, with preference for employee #1–5.
- Demonstrated success in leading at least one B2B SaaS product launch from end to end.
- Strong copywriting and messaging ability.
- Experience managing outreach, campaigns, and launch execution.
- Proficiency in building scalable systems and launch processes.
- Ability to operate independently in a fast-moving, high-ambiguity startup environment.
- Execution-focused mindset with ability to think strategically and act tactically.
- Experience with CRM systems, marketing automation, landing page builders, and email platforms (nice to have).
- Familiarity with product-led growth, beta testing programs, and founder-led marketing (nice to have).
Responsibilities
- Own full GTM strategy and end-to-end execution for two new B2B SaaS products.
- Identify, recruit, and engage beta users to drive early product adoption.
- Develop compelling product positioning and messaging to communicate value propositions.
- Build launch assets including landing pages, email campaigns, and user onboarding sequences.
- Document GTM learnings, launch systems, and outreach workflows into repeatable playbooks.
- Coordinate with leadership to support demand generation and early growth initiatives.
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