Manager, Demand Generation
New
J
JobgetherConsumer Business
CanadaFull-TimeManager
SalaryCA$116,000–CA$145,000
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Job Details
- Experience
- 4–6 years
- Required Skills
- Data Analysis
Requirements
- 4–6 years of experience in demand generation, growth, or performance marketing, with a proven ability to generate high-quality consumer demand across multiple channels.
- Deep hands-on paid-media expertise, including ownership of budgets and campaigns across platforms such as Google, Meta, TikTok, YouTube, or programmatic advertising.
- Experience supporting distinct consumer segments and adapting messaging, creative, and channel strategies to different customer profiles, including high-value prospects.
- Strong cross-functional collaboration skills, particularly with Sales and Product Marketing.
- Demonstrated ability to use AI as a core productivity and growth tool, including generating and testing creative at scale, conducting research, building enrichment workflows, or accelerating data-driven insights.
- Strong analytical and problem-solving capabilities, with the ability to diagnose funnel issues, identify opportunities, prioritize initiatives, and make actionable recommendations.
- Experience working in a self-serve consumer environment alongside sales or advisory teams is an advantage.
- Lifecycle marketing experience, including onboarding, nurture, or re-engagement programs, is a plus.
- Familiarity with marketing automation or lifecycle platforms such as Braze, Iterable, HubSpot, or similar is beneficial.
- Experience in consumer fintech, investing, banking, or insurance is an advantage.
Responsibilities
- Own the execution of consumer demand-generation programs across paid media, organic, lifecycle, and referral channels, with performance measured through funded accounts and downstream client value.
- Build targeted campaigns for higher-value customer segments, partnering with Sales to define qualified prospects and optimize programs for conversion.
- Collaborate with Sales and Commercial Operations on lead definitions, scoring, routing, database feedback loops, and pipeline performance.
- Develop and maintain reporting across the full demand funnel, from initial engagement through sign-up, funding, and retained client value, using insights to guide investment and experimentation.
- Establish a consistent testing cadence across creative, audiences, offers, landing pages, and campaign approaches, translating learnings into repeatable growth programs.
- Integrate AI tools into day-to-day demand-generation workflows, including creative development, copy iteration, audience research, landing-page optimization, and campaign experimentation.
- Contribute to quarterly demand-generation planning and take ownership of execution against agreed priorities and targets.
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