Sr. Manager, Marketing Operations & Analytics
New
J
JobgetherB2B/B2G Marketing
Based in CanadaFull-TimeManager
SalaryCA$120,000–CA$150,000, including base salary, a discretionary bonus, and benefits.
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Job Details
- Required Skills
- SQLMicrosoft Power BISEO
Requirements
- Significant experience leading marketing operations, marketing technology, or revenue operations.
- Proven experience managing and developing direct reports.
- Advanced, hands-on experience with Salesforce CRM.
- Strong understanding of modern marketing systems, database segmentation, and complex B2B/B2G buyer journeys.
- Strong proficiency with marketing analytics, SQL, and business intelligence platforms like Power BI.
- Experience with multi-touch attribution methodologies.
- Experience administering and integrating marketing automation platforms and data enrichment solutions.
- Practical understanding of SEO, SEM, and AEO.
- Strong project management and analytical problem-solving skills.
- Knowledge of data privacy and compliance requirements such as GDPR, CASL, and CCPA.
- Ability to balance technical execution with strategic planning and budget management.
Responsibilities
- Administer, optimize, and improve enterprise marketing automation platforms and technology stack including CRM and sales enablement tools.
- Design and refine lead scoring, routing, segmentation, and nurturing workflows in partnership with Demand Generation and Sales Operations.
- Develop enterprise dashboards, reporting frameworks, and multi-touch attribution models to measure campaign effectiveness and revenue impact.
- Streamline campaign intake and operational workflows by establishing templates and meeting service-level expectations.
- Maintain marketing database integrity and enforce global privacy compliance including GDPR, CASL, and CCPA.
- Oversee the marketing operations budget, manage vendor relationships, and optimize tool utilization.
- Direct, coach, and develop the Marketing Operations team through training and documentation.
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