Senior Growth Marketing Manager
New
J
JobgetherSubscription Wellness Healthcare
Based in United StatesFull-TimeSenior
Salary$88,700 – $124,200
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Job Details
- Experience
- 8+ years
- Required Skills
- Google AnalyticsCRM
Requirements
- 8+ years of experience in growth marketing, performance marketing, demand generation, subscription marketing, or a closely related discipline.
- Proven track record of scaling subscription, membership, fitness, wellness, SaaS, healthcare, or other consumer engagement businesses.
- Strong expertise across paid media, lifecycle marketing, CRM, conversion rate optimization, marketing analytics, and performance measurement.
- Demonstrated success achieving ambitious customer acquisition, subscription, revenue, and engagement targets.
- Deep understanding of attribution models, customer journeys, marketing automation, segmentation, experimentation, and optimization methodologies.
- Strong analytical and commercial mindset, with the ability to translate customer and performance data into actionable growth strategies.
- Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field is preferred, or equivalent professional experience.
- Familiarity with platforms and tools such as Salesforce Marketing Cloud, Google Analytics, Looker, Tableau, Meta Ads, Google Ads, and CRM systems.
- Excellent communication and stakeholder management skills, with the ability to present complex performance insights clearly to executive and cross-functional audiences.
Responsibilities
- Own membership acquisition, subscription revenue, and engagement growth targets, developing annual and quarterly strategies aligned with broader revenue objectives.
- Lead omnichannel acquisition and demand-generation programs, developing audience segmentation strategies that improve targeting, engagement, and conversion.
- Manage acquisition budgets and optimize channel investment to maximize return on ad spend, customer acquisition efficiency, and LTV performance.
- Establish testing roadmaps covering acquisition, enrollment, engagement, and subscription conversion, using experimentation to continuously improve results.
- Lead CRM and lifecycle marketing strategies across email, SMS, mobile, and in-app channels, including onboarding, activation, upsell, renewal, and win-back programs.
- Partner with Marketing Analytics to establish KPIs, reporting frameworks, and performance dashboards covering engagement, conversion, retention, revenue, and profitability.
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