Senior Demand Generation Manager (B2C Growth)
New
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SketchyEdTech
California, Colorado, Florida, Illinois, Massachusetts, Michigan, New Jersey, New York, Pennsylvania, Texas, Utah, and WashingtonFull-TimeSenior
Salary$140,000 - $160,000 annual salary plus a performance-based annual bonus and stock options
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Job Details
- Experience
- 5–8 years
- Required Skills
- Google AnalyticsLead Generation
Requirements
- 5–8 years of marketing experience with a heavy focus on demand generation or performance marketing.
- Proven track record managing paid media budgets ($50K–$300K annually) with measurable ROI.
- Strong grasp of full-funnel demand gen: paid acquisition, conversion optimization, referral/ambassador programs, and lead nurture.
- Experience with lifecycle/email marketing and marketing automation.
- Experience marketing to niche B2C audiences (students, professionals in training, or tight-knit communities preferred).
- Strong product intuition and experience partnering closely with product teams.
- Ability to develop segment-specific messaging that converts.
- Strong analytical skills; fluent in Google Analytics, funnel metrics, and evaluating CAC, LTV, and funnel metrics.
- Excellent writing and communication skills across performance formats (ads, emails, landing pages).
- Self-starter mentality with strong ownership and comfort building programs and processes from scratch.
- Thrives in ambiguity and a fast-moving startup environment.
Responsibilities
- Own B2C growth across paid, ambassador, organic, referral, partnerships, and event channels.
- Build and scale repeatable acquisition engines targeting healthcare student communities.
- Plan, execute, and optimize paid campaigns across Meta and Google.
- Develop differentiated positioning and value propositions for medical, NP, and PA student segments.
- Partner with lifecycle and CRM teams to ensure top-of-funnel conversion and address drop-off points.
- Execute student-facing events and conference activations.
- Own demand gen reporting for trial starts and subscriber acquisition.
- Manage vendor and agency relationships while ensuring cross-functional alignment.
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