Senior Growth Marketer
New
R
RemodelBoomHome services
United StatesFull-TimeSenior
Salary$150K; $150K • Offers Commission
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Job Details
- Required Skills
- Lead Generation
Requirements
- Proven experience as a creative strategist for brands with meaningful ad spend.
- Portfolio of video ads that demonstrate successful conversion performance.
- Deep understanding of direct response marketing principles.
- Exceptional copywriting skills with an ability to create scroll-stopping hooks.
- Strong analytical skills with the ability to interpret data and user psychology.
- Ability to provide clear, actionable, and rapid feedback to creative teams.
- Fluency in AI tools, specifically Claude.
- Experience in home improvement, lead generation, or local services is a plus.
- DTC e-commerce background is also welcomed.
Responsibilities
- Research homeowner pain points, competitor ads, and successful campaigns in adjacent industries.
- Generate high-quality ad concepts, hooks, and scripts on a weekly basis.
- Brief video editors and provide fast, decisive feedback on creative output.
- Analyze Meta ad account data to inform and iterate on creative strategy.
- Collaborate with the team to evolve the creative approach based on performance metrics like ROAS, cost per lead, and cost per appointment.
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