Director of Content Marketing
S
SylloLegal Technology
Remote, USAFull-TimeDirector
Salary$190,000 — $195,000 USD
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Job Details
- Experience
- 6+ years in content marketing or editorial roles, with at least 2 years managing a content team
- Required Skills
- Lead Generation
Requirements
- 6+ years in content marketing or editorial roles.
- At least 2 years managing a content team at a B2B SaaS company.
- Demonstrated track record of building content programs that drive organic pipeline and category authority.
- Published writing samples in a legal, technology, or professional services context.
- Experience with SEO strategy, content distribution platforms, and marketing analytics tools.
- Ability to write and edit at a level appropriate for a senior legal audience.
- Experience owning the white paper, research report, and practitioner guide format.
- Strong cross-functional partnership skills to translate needs from Sales, Product, and Customer Success.
- Legal industry knowledge or prior experience at a legal technology company is a strong advantage.
- Bachelor's degree in journalism, communications, English, or a related field preferred.
Responsibilities
- Own the content strategy: Develop and maintain the editorial calendar, content pillars, and distribution strategy that position Syllo as the authoritative voice in Litigation AI.
- Build and manage the content team: Hire, develop, and manage content writers, editors, and subject matter contributors while maintaining high editorial standards.
- Produce flagship content: Own the long-form content program including white papers, research reports, case studies, and practitioner guides.
- Develop the thought leadership program: Support executives and subject matter experts in developing published content, conference presentations, and media placements.
- Drive organic pipeline: Build the SEO and content-led growth strategy that generates inbound pipeline from attorneys and legal operations professionals.
- Measure content performance: Define and track metrics that connect content to pipeline, including organic traffic, lead quality, and customer engagement.
- Partner across the team: Align content production with demand generation campaigns, sales enablement needs, product launches, and customer success programs.
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