Director of Performance Marketing
New
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Stryker DigitalMarketing Agency
United States, 9–5 ESTFull-TimeDirector
Salary$150,000 - $200,000 base + quarterly performance bonus
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisLead GenerationHubSpot
Requirements
- 5+ years as a Head of Marketing for a B2B business, ideally in the $10M–$50M range.
- Proven experience managing $100k+/month in Meta ad spend.
- Expertise in direct-response lead generation for call or webinar funnels.
- Direct involvement in ad and VSL scripting.
- Experience setting up or improving tracking and attribution data systems.
- Experience using HubSpot.
- Background in home services lead gen (roofing, HVAC, plumbing, remodeling) preferred.
- Proficiency in data analysis to drive keep/kill/scale decisions.
Responsibilities
- Take full ownership of internal book-a-call, webinar, and future funnels from first click to shown call.
- Plan, launch, and manage in-house Meta campaigns to hit target CPL, cost per booked call, and CAC.
- Develop ad and VSL strategy, including creative scripting and directing production.
- Execute a weekly testing roadmap for hooks, creatives, audiences, and funnels.
- Maintain tracking and attribution, including pixel/CAPI, UTMs, and CRM integration.
- Partner with the Sales Director to monitor lead quality and adjust funnels based on feedback.
- Own reporting on campaign metrics and make data-driven scaling decisions.
- Document processes into SOPs for future team execution.
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