Director of Marketing
New
S
Stryker DigitalHome service marketing
United States, 9–5 ESTFull-TimeDirector
Salary$150,000 - $200,000 base + quarterly performance bonus
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisLead GenerationHubSpot
Requirements
- 5+ years as a Head of Marketing for a B2B business, ideally in the $10M–$50M revenue range.
- Proven experience internally managing $100k+/month in Meta ad spend.
- Direct-response lead generation experience specifically with call or webinar funnels.
- Direct involvement in ad and VSL scripting.
- Strong data-driven analytical skills with experience setting up or improving tracking and attribution.
- Experience using HubSpot.
- Background in local or home services lead gen (e.g., roofing, HVAC, plumbing) preferred.
- Availability to work 9–5 EST.
Responsibilities
- Take full ownership of internal book-a-call, webinar, and future funnels from first click to shown call.
- Plan, launch, and manage in-house Meta campaigns, controlling budgets and audiences to hit target CPL and CAC.
- Set strategy, angles, and scripting for ads and VSLs, directing creative development based on performance.
- Run a weekly testing roadmap across hooks, creatives, and funnels, documenting results into actionable playbooks.
- Set up and maintain tracking and attribution, including pixel/CAPI, UTMs, and CRM integration.
- Partner weekly with the Sales Director to adjust targeting based on lead quality and sales feedback.
- Own daily and weekly reporting, making data-backed decisions on scaling or optimizing funnels.
- Document winning campaigns and processes into SOPs for future team execution.
View Full Description & ApplyYou'll be redirected to the employer's site
