- Own the GTM tech stack: Optimize the use of Salesforce with marketing/sales tools, ensuring systems are integrated, scalable, and aligned to the full funnel.
- Drive full-funnel optimization: Partner with sales and marketing leadership to improve pipeline conversion, forecasting accuracy, and lead-to-revenue processes.
- Lead segmentation & targeting strategy: Build and refine account and audience segmentation models to improve outreach efficiency and reduce customer acquisition costs.
- Deliver executive reporting: Design and maintain dashboards and reporting frameworks that give executive stakeholders visibility into pipeline health, campaign performance, and revenue attribution.
- Manage forecasting & analytics: Own the operational cadence behind revenue forecasting, working cross-functionally with sales, finance, and marketing to improve accuracy over time.
- Champion cross-functional alignment: Act as the connective tissue between marketing, sales, RevOps, and finance to ensure shared definitions, clean data, and consistent GTM execution.
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