Sr. Manager of Growth Marketing
New
J
JobgetherSubscription/Membership Marketing
Based in the United StatesFull-TimeManager
Salary$88,700–$124,200
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Job Details
- Experience
- 8+ years of experience
- Required Skills
- Google AnalyticsTableauCRM
Requirements
- 8+ years of experience in growth marketing, performance marketing, demand generation, or subscription marketing.
- Demonstrated success scaling subscription, membership, or recurring-revenue businesses.
- Strong expertise in paid media, lifecycle marketing, CRM, conversion rate optimization, and marketing analytics.
- Proven ability to achieve ambitious customer acquisition, engagement, and revenue targets.
- Deep understanding of customer journeys, attribution, marketing automation, and experimentation methodologies.
- Experience developing segmentation strategies and personalized campaigns.
- Strong analytical and problem-solving skills with ability to translate data into actionable strategies.
- Excellent cross-functional collaboration and communication skills to influence stakeholders.
- Experience managing marketing budgets and investment decisions based on ROAS, CAC, and LTV.
- Bachelor's degree in Marketing, Business, Analytics, or related field, or equivalent experience.
Responsibilities
- Own membership acquisition, subscription revenue, engagement, and growth targets, developing annual and quarterly strategies.
- Build and execute omnichannel acquisition strategies, optimizing audience segmentation, channel mix, budgets, and campaign performance.
- Lead conversion rate optimization initiatives across websites, landing pages, enrollment journeys, and subscription pathways.
- Own CRM and lifecycle marketing programs across email, SMS, mobile, and in-app channels.
- Partner with Product and UX teams to identify and eliminate friction throughout the customer journey.
- Analyze customer behavior, funnel performance, and predictive insights to guide investment decisions and growth.
- Prepare executive-level presentations and recommendations communicating strategy and performance metrics.
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