Senior Lifecycle Marketing Manager
New
B
BluZincDTC eCommerce
United StatesFull-TimeSenior
SalaryBase compensation $140K-$170K + bonus + benefits
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Job Details
- Experience
- 6+ years
- Required Skills
- CRM
Requirements
- 6+ years in retention/lifecycle marketing, ideally in DTC, eCommerce, or app-based environments
- Proven success scaling personalized multi-channel journeys
- Deep knowledge of platforms like Klaviyo, Attentive, PostPilot—and ideally Braze or Airship
- Strong analytical mindset with experience in RFM, churn prediction, and event-driven logic
- Comfortable building systems that integrate CRM, CDP, and data warehouse insights
- Excellent project management and cross-functional collaboration chops
- Experience working with subscription, mobile-first, or physical/digital hybrid products
- Expertise in activation, retention, loyalty, and churn reduction
- Direct response and video sales letter marketing expertise
Responsibilities
- Lead the end-to-end lifecycle strategy and automation roadmap
- Build logic-driven journeys across Klaviyo, Attentive, PostPilot, Braze/Airship, or similar platforms
- Implement real-time data triggers and advanced segmentation
- Collaborate with acquisition, CRO, sales, and creative to align messaging across all channels
- Design and run A/B tests, optimizing open rate, CVR, RPR, and LTV
- Own platform performance reporting, journey audits, and continuous improvement cycles
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