Senior Director, Lifecycle Marketing & Retention
M
Misfits MarketOnline Grocery
100 % Remote WorkFull-TimeDirector
Salary$180,000 - $195,000
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Job Details
- Experience
- 12–15 years of experience in lifecycle marketing, CRM, retention marketing, or related customer marketing functions, with at least 5 years leading high-performing teams.
- Required Skills
- Data AnalysisCRM
Requirements
- 12–15 years of experience in lifecycle marketing, CRM, retention marketing, or related functions.
- At least 5 years of experience leading high-performing teams.
- Proven success developing lifecycle and retention strategies in high-growth DTC or e-commerce businesses.
- Demonstrated ability to coach, develop, and inspire teams.
- Deep expertise in customer lifecycle management, segmentation, personalization, and experimentation.
- Exceptional analytical skills with the ability to translate complex data into business insights.
- Proven ability to build strong cross-functional partnerships and influence executive leadership.
- Experience with CRM platforms, marketing automation tools, and customer data platforms (CDPs).
- Braze experience preferred.
- Startup or high-growth e-commerce experience strongly preferred.
- Subscription business experience is a plus.
Responsibilities
- Lead, develop, and inspire a high-performing Lifecycle Marketing team.
- Define and execute lifecycle marketing strategy to increase engagement, retention, winback, and lifetime value.
- Serve as the company's leader for customer retention and champion initiatives that improve long-term value.
- Partner cross-functionally with Product, Engineering, Brand, Merchandising, Data, Finance, Operations, and Customer Care.
- Develop innovative strategies leveraging customer segmentation, personalization, and automation.
- Build a culture of experimentation and continuous improvement through testing and learning.
- Translate data and performance into strategic recommendations and executive communications.
- Define the lifecycle marketing roadmap and influence cross-functional priorities.
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