Director, Lifecycle Marketing
New
C
CaribouFinancial Services
Candidates are welcome to work remotely from the states of AZ, CO, DC, IL, MD, TX, and VA... We may consider remote candidates in CA, FL, MA, NY, OR, WA, and WIFull-TimeDirector
Salary$160k-$195k
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Job Details
- Experience
- 10+ years
- Required Skills
- Artificial IntelligenceComplianceCRMData analytics
Requirements
- 10+ years of experience in Lifecycle, CRM, or retention marketing.
- Deep, hands-on expertise with marketing automation platforms.
- Demonstrated track record of driving measurable conversion lift at scale.
- Analytical proficiency in cohort analysis, funnel performance, and incrementality testing.
- Experience using AI to improve marketing execution and personalization.
- Strong cross-functional leadership and ability to influence stakeholders.
- Experience managing and developing high-performing team members.
- Experience in a regulated or compliance-sensitive industry is a strong plus.
- Strong understanding of digital and human-assisted customer journeys.
Responsibilities
- Own the end-to-end lifecycle strategy and communications journey across email, SMS, and call scripting.
- Define sophisticated segmentation and personalization strategies based on customer behavior and intent.
- Partner with cross-functional teams to deliver measurable conversion lift across the funnel.
- Leverage AI for content generation, creative personalization, and campaign optimization.
- Establish rigorous experimentation and measurement agendas, including incrementality testing.
- Manage and develop the Lifecycle Marketing team, including platform vendors and internal operations.
- Ensure communications are compliant by design in partnership with legal and compliance teams.
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