Associate Director of Lifecycle Marketing
New
D
Directive ConsultingB2B Performance Marketing
For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.Full-TimeManager
Salary$100,000- $120,000 USD
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Job Details
- Experience
- 6+ years
- Required Skills
- HubSpotCRM
Requirements
- 6+ years of professional experience across lifecycle marketing, CRM, marketing automation, or retention.
- Direct experience architecting lifecycle programs from scratch for B2B, SaaS, Service, or complex eCommerce models.
- Strong technical proficiency in at least two major marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, Marketo, Attentive).
- Proven expertise in segmentation, trigger logic, customer journey mapping, and lifecycle measurement frameworks.
- Ability to operate effectively with imperfect data and navigate complex technical limitations.
- Experience in client-facing roles with the ability to lead conversations with senior stakeholders.
- Demonstrated history of connecting marketing activities to tangible business outcomes like pipeline, revenue, and retention.
- Experience mentoring, managing, or informally developing other marketing professionals.
- Strong commercial instincts with experience in scoping or pitching professional services.
- Comfort working in ambiguous environments and building structure from the ground up.
Responsibilities
- Establish and implement Directive's approach to Lifecycle Marketing across both eCommerce and Service/SaaS client portfolios.
- Architect comprehensive end-to-end customer journeys spanning acquisition, onboarding, retention, expansion, and re-engagement.
- Develop sophisticated data-driven segmentation strategies and robust testing roadmaps.
- Provide hands-on delivery of lifecycle strategy and platform architecture for strategic and complex client accounts.
- Manage client relationships and lead senior stakeholder communication regarding lifecycle engagement impact.
- Build out the practice by hiring, mentoring, and developing team members as the offering scales.
- Collaborate with Sales and Client teams to scope, pitch, and expand lifecycle marketing service engagements.
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