Associate Director of Lifecycle Marketing
New
D
Directive ConsultingPerformance Marketing
Remote - United StatesFull-TimeManager
Salary$100,000- $120,000 USD
Apply NowOpens the employer's application page
Job Details
- Experience
- 6+ years
- Required Skills
- SaaSHubSpotCRM
Requirements
- 6+ years of experience across Lifecycle Marketing, CRM, marketing automation, or retention.
- Proven experience supporting B2B, SaaS, Service, or complex eCommerce business models.
- Hands-on experience architecting lifecycle programs from scratch.
- Proficiency in at least two major marketing automation platforms (e.g., HubSpot, Salesforce, Marketo, Klaviyo, Pardot, Attentive).
- Strong understanding of segmentation, automation, trigger logic, and experimentation.
- Experience connecting lifecycle activity to business outcomes like pipeline and revenue.
- Ability to operate in ambiguity and create new service structures.
- Strong client-facing communication skills for leading senior-level conversations.
- Experience managing, mentoring, or informally developing other marketers.
- Comfortable with commercial activities including scoping and pitching services.
Responsibilities
- Establish Directive's approach to Lifecycle Marketing across eCommerce and Service/SaaS models.
- Architect end-to-end customer and prospect journeys covering acquisition, retention, and expansion.
- Develop advanced segmentation strategies using demographic, behavioral, and account data.
- Build testing roadmaps for messaging, audience structure, and conversion points.
- Maintain hands-on delivery by working directly on client accounts and technology stacks.
- Collaborate with sales teams to scope, pitch, and expand lifecycle marketing engagements.
- Hire, mentor, and develop a team as the service offering grows.
View Full Description & ApplyYou'll be redirected to the employer's site
