Lifecycle Marketing Contractor
New
C
CofertilityFertility, Femtech
We are a fully remote team and are spread out across the coasts. Since we’re located all over the countryContractMiddle
Salary80 - 110 USD per hour
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Job Details
- Experience
- 4+ years
- Required Skills
- HTMLCSSCRM
Requirements
- 4+ years running lifecycle, CRM, or email marketing programs.
- Deep, current, hands-on Iterable experience including journeys, segmentation, and templates.
- Proficiency in HTML and CSS for email, including troubleshooting cross-client rendering.
- Strong copy instincts with the ability to draft clear, warm messaging.
- Highly analytical with the ability to define success metrics and analyze results.
- Experience with Handlebars and data feeds.
- Ability to work with sensitive, high-stakes subject matter.
- Strong communication skills for remote collaboration via Slack, Gmail, and Zoom.
Responsibilities
- Build new drips and optimize existing ones across the full customer journey.
- Draft email and SMS copy based on brand voice guidelines.
- Design and launch re-engagement and win-back programs to address funnel drop-off.
- Manage journeys, campaigns, templates, segments, and lists in Iterable.
- Hand-code and troubleshoot responsive HTML/CSS email templates.
- Own segmentation logic, list hygiene, suppression rules, and deliverability.
- Report on performance against funnel-stage conversion and provide optimization recommendations.
- Document all builds to ensure program maintainability.
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