Lifecycle Marketing Manager
New
G
GoodPowerRenewable Energy Advocacy
Remote-based in the USFull-TimeSenior
Salary78,000 - 83,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- SQLA/B testingBigQueryCRMData analytics
Requirements
- 5+ years of experience in lifecycle, CRM, or engagement marketing.
- Deep experience with email marketing platforms and marketing automation tools (e.g., Engaging Networks, Klaviyo, n8n, HubSpot, Salesforce).
- Proven track record of designing journeys that drive conversion, retention, or re-engagement.
- Strong analytical skills with the ability to analyze funnel metrics and use SQL or data dashboards.
- Experience with audience segmentation, personalization, and A/B message testing.
- Ability to travel regularly within the United States for conferences, events, and staff retreats.
- Experience working in cross-functional teams and agile environments.
Responsibilities
- Develop and execute supporter lifecycle strategies across email, SMS, Messenger, and social ads.
- Design and build cross-channel journeys using platforms like Engaging Networks, ManyChat, Klaviyo, and n8n.
- Leverage BigQuery data to build actionable user segments, cohorts, and triggers.
- Partner with campaign and creative teams to deliver message-matched content based on supporter behavior.
- Implement A/B and multivariate testing to optimize messaging, frequency, and channel mix.
- Monitor and report on lifecycle KPIs including conversion, engagement, and ROI.
- Collaborate with data teams to define lifecycle stages and build re-engagement strategies.
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