Associate Director of Lifecycle Marketing
New
D
Directive ConsultingPerformance Marketing
Remote - CanadaFull-TimeManager
Salary$130-160k CAD
Apply NowOpens the employer's application page
Job Details
- Experience
- 6+ years
- Required Skills
- HubSpotCRM
Requirements
- 6+ years of experience across lifecycle marketing, CRM, marketing automation, retention, or related fields.
- Strong background supporting B2B, SaaS, service, or complex eCommerce business models.
- Hands-on expertise in architecting lifecycle programs from scratch.
- Proficiency in at least two major marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, Marketo, or Attentive.
- Strong understanding of automation, trigger logic, customer journey mapping, and experimentation.
- Experience connecting lifecycle activities to measurable outcomes like pipeline and revenue.
- Demonstrated ability to build strategy and execute hands-on client work.
- Experience mentoring, managing, or developing other marketers.
- Strong commercial instincts with experience in scoping or pitching professional services.
- Ability to operate effectively in ambiguous environments and create structure.
Responsibilities
- Establish Directive's Lifecycle Marketing practice methodology, service offerings, and delivery models.
- Architect and implement end-to-end customer and prospect journeys across acquisition, nurture, and retention stages.
- Develop advanced segmentation strategies using behavioral, firmographic, and lifecycle-stage data.
- Build testing roadmaps to optimize messaging, audience targeting, and conversion frameworks.
- Manage client relationships and lead senior stakeholder communication regarding lifecycle strategies.
- Partner with Sales and Client teams to scope, pitch, and expand lifecycle service engagements.
- Hire, mentor, and develop a team of lifecycle marketing professionals as the practice grows.
View Full Description & ApplyYou'll be redirected to the employer's site
