Associate Director of Lifecycle Marketing
New
D
Directive ConsultingPerformance Marketing
CanadaFull-TimeManager
Salary$130-160k CAD
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Job Details
- Experience
- 6+ years
- Required Skills
- HubSpotCRM
Requirements
- 6+ years of experience in Lifecycle Marketing, CRM, marketing automation, or retention.
- Proven experience supporting B2B, SaaS, Service, or complex eCommerce business models.
- Hands-on experience architecting lifecycle programs from scratch.
- Strong understanding of segmentation, automation, customer journeys, and trigger logic.
- Working expertise in at least two major platforms such as HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, Marketo, or Attentive.
- Ability to work with imperfect data to create practical strategies.
- Strong client-facing communication skills for leading conversations with senior stakeholders.
- Previous experience mentoring, managing, or developing other marketers.
- Comfort operating in ambiguity and creating new structures.
Responsibilities
- Establish and scale the Lifecycle Marketing practice from the ground up.
- Architect end-to-end customer and prospect journeys across acquisition, retention, and expansion.
- Develop segmentation strategies utilizing demographic, firmographic, and behavioral data.
- Act as a player-coach by delivering hands-on strategy while mentoring and developing team members.
- Support sales teams in scoping and pitching lifecycle engagements to prospective clients.
- Connect lifecycle marketing activities to key business outcomes like revenue, pipeline, and retention.
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