Senior Brand Manager
New
J
JobgetherTechnology Platform
CanadaFull-TimeSenior
Salary117,300 - 151,800 CAD per year
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Job Details
- Experience
- 6–8+ years
- Required Skills
- Data AnalysisStakeholder managementMarket Research
Requirements
- 6–8+ years of experience in brand marketing.
- Strong expertise in brand strategy, positioning, messaging, and related disciplines.
- Proven experience defining and implementing brand promises, messaging architectures, and playbooks.
- Demonstrated ability to establish brand vision and long-term roadmaps.
- Experience operating upstream of campaigns to influence organizational brand strategy.
- Strong experience designing and managing brand health measurement programs.
- Excellent creative judgment in developing briefs and guiding creative teams.
- Experience designing and managing creative experimentation programs.
- Strong analytical capabilities to plan and execute research.
- Ability to synthesize quantitative and qualitative data into actionable insights.
- Excellent written and verbal communication skills for influencing senior stakeholders.
- Strong cross-functional collaboration and stakeholder management skills.
Responsibilities
- Lead foundational brand workstreams including positioning, content strategy, and messaging frameworks.
- Identify growth opportunities and translate them into creative briefs and strategic recommendations.
- Own brand insights initiatives such as audience research, competitive analysis, and brand health tracking.
- Partner with Marketing and Communications leaders to align brand strategy with integrated content calendars.
- Collaborate with Product, Sales, and Service teams to ensure brand consistency across the organization.
- Develop processes and infrastructure to maintain brand quality within AI-driven content initiatives.
- Orchestrate brand strategy and creative development for major campaigns and product launches.
- Provide senior-level strategic guidance to creative teams and external agencies.
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