Regional Marketing Lead - NF1-PN
New
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SpringWorks TherapeuticsBiopharmaceutical
Remote / (United States)Full-TimeLead
Salary$184,000 – $245,000
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Job Details
- Experience
- 9+ years (or 7+ years with advanced degree)
- Required Skills
- Project ManagementCross-functional Team LeadershipBudget management
Requirements
- BA/BS degree required.
- 9+ years of experience in pharma/healthcare brand marketing and sales (or 7+ years with an advanced degree).
- Proven experience in direct Thought Leader Engagement.
- Understanding of US Oncology landscape (Community and Academic Oncology, GPOs, Payers, Specialty Pharmacy).
- Experience across multiple promotional channels (P2P, Personal, Non-Personal, Patient Marketing).
- Strong knowledge of the US regulatory environment and MLR review processes.
- Strong scientific acumen and excellent communication/presentation skills.
- Proven project and vendor management skills including budget management.
- Proficiency with Microsoft Word, PowerPoint, and Excel.
- Experience with Veeva Vault and PromoMats preferred.
Responsibilities
- Identify, develop, and implement engagement strategies with regional Key Thought Leaders (KTLs) to drive advocacy.
- Act as the primary point of contact for KTLs and medical experts, representing the brand at prioritized congresses.
- Mobilize thought leaders to community peers and manage peer-to-peer programming.
- Collaborate cross-functionally with Sales, Market Access, Medical Affairs, Legal, and Regulatory teams.
- Design and execute advisory boards and speaker training programs.
- Develop and track KPIs, insights, and regional congress plans to support brand objectives.
- Maintain accountability for regional marketing budgets, spending, and reconciliation.
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