Field Marketing Manager
New
K
KalepaInsurTech / AI
USA (Remote)Full-TimeMiddle
SalaryBase Salary: $115-$180K
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementArtificial IntelligenceSaaS
Requirements
- 5+ years of experience in B2B events or field marketing, ideally in SaaS or AI/technical products.
- Proven track record of events driving measurable pipeline, influencing deals, and accelerating revenue outcomes.
- Experience executing executive-level, highly curated events rather than primarily large-scale trade shows.
- Strong understanding of account-based marketing and enterprise sales cycles.
- Ability to translate technical or AI-driven products into compelling event narratives for senior audiences.
- Strong project management skills with the ability to manage multiple complex workstreams.
- Excellent written and verbal communication skills.
- Comfortable working cross-functionally with Sales, Product, Marketing, and senior leadership.
- High ownership mindset with the ability to build and scale programs from the ground up.
Responsibilities
- Own Kalepa’s global field marketing and events strategy and calendar, aligned to GTM priorities, target accounts, and pipeline goals.
- Partner closely with Sales to identify priority accounts and opportunities where marketing can create engagement, deepen relationships, and accelerate deal progression.
- Design and execute Kalepa’s full range of events, from major industry conferences to highly curated executive dinners, roundtables, and customer advisory boards.
- Build integrated pre- and post-event campaigns to maximize attendance, account engagement, follow-up, and conversion.
- Drive measurable business outcomes, including pipeline created and influenced, revenue sourced, and impact on deal progression and velocity.
- Own pre- and post-event workflows, ensuring strong engagement before events and structured follow-up that converts to pipeline and revenue.
- Develop repeatable field marketing and event playbooks while continuously testing new ways to engage senior insurance leaders.
- Coordinate speaking opportunities, award nominations, and conference submissions for executives and product leaders.
- Launch and scale Kalepa’s webinar program as a complementary field marketing channel.
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