- Partner with executives, customers, and subject matter experts to identify insights, develop original points of view, and create differentiated market narratives
- Write, edit, and publish high-quality content across formats including blogs, newsletters, research reports, webinars, customer stories, case studies, landing pages, sales enablement assets, and emerging content formats
- Build and manage thought leadership programs for executives and subject matter experts, including content planning, interviewing, ghostwriting, publishing, and performance tracking
- Own SEO and AEO initiatives to improve discoverability across traditional search engines and AI-powered answer engines
- Continuously experiment with new formats, channels, and audience growth initiatives, using data to determine where Kalepa should invest further
- Use AI tools responsibly to accelerate production and research while maintaining a high bar for editorial quality, accuracy, and original thinking
- Track, analyze, and report on content performance, using insights to refine strategy, prioritization, and investment decisions
Data AnalysisSEO