Apply📍 US
🧭 Full-Time
💸 130000 - 155000 USD per year
🔍 Email marketing
- 5+ years of direct experience in performance marketing.
- Hands-on experience managing budgets for paid media programs, including Google Ads, Performance Max, Meta Ads, ideally with a focus on B2B SaaS.
- Ability to execute independently on end-to-end plans.
- Fluency with digital ad channel data, metrics, measurement, and analytics.
- Solid understanding of experimentation and A/B testing.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and present to leadership.
- Own operations and execution across all programmatic paid ad channels to deliver against growth and ROI goals.
- Build the paid channel strategy, forecast and budget in collaboration with growth, marketing, and finance teams.
- Drive CRO initiatives through ads, landing pages, and website experiences.
- Test and scale new programmatic paid ad channels.
- Analyze and present paid media investments efficiency to the executive team and cross-functional stakeholders.
- Partner with external agencies and internal teams to execute paid media plans.
- Launch, scale, and optimize best-in-class paid media campaigns.
- Build, prioritize, and maintain a backlog of experiments.
- Document and share experiment results and learnings with the broader team regularly.
- Be prepared to take on other ad-hoc assignments related to growth marketing.
LeadershipProject ManagementData AnalysisProduct ManagementGoogle AnalyticsJiraCross-functional Team LeadershipData analysisGoCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsTime ManagementWritten communication
Posted 2024-10-20
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