Paid Search Strategist, DTC eCommerce
New
S
Sweat Pants AgencyDTC eCommerce, Digital Marketing
We are remote and we hire worldwide., US Eastern business hoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- Shopify
Requirements
- Proven hands-on experience with Google Ads at meaningful spend for DTC and eCommerce.
- Deep expertise in Google Shopping and Performance Max (PMax).
- Fluent in the full stack: Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM.
- Native or near-native English proficiency for frequent direct client communication.
- AI-native workflow: able to use Claude or equivalent to build and ship landing pages.
- Strong analytical skills with a skeptical approach to performance data.
- Capability to work during US Eastern business hours for client calls.
- Ability to own outcomes, diagnose issues, and proactively implement technical or creative solutions.
Responsibilities
- Manage a set of DTC accounts end-to-end as the strategist, buyer, and direct client point of contact.
- Perform comprehensive account audits covering campaign structure, keywords, bidding, feed health, and conversion tracking.
- Optimize full funnels including Google Ads, Merchant Center, landing pages, and tracking.
- Build and deploy landing pages, scripts, and reporting tools using AI.
- Present results, strategy, and reasoning directly to clients.
- Diagnose and fix bottlenecks across creative, offer, AOV, landing page, and tracking.
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